Grow Your Business
The act of sending an advertisement, usually to an assortment of individuals, by means of email. In its most broad sense, email marketing is the use of email to transmit advertisements, solicit new business, or request personal contributions or sales. Most of these messages are sent unsolicited. However, it is often the case that a company or organization will solicit the opinions and ideas of individuals who have solicited similar information before. For example, a newspaper or magazine may offer a readership some type of survey or questionnaire. The advertiser then pays for results based on those completed responses.
Email marketing is not a one-time process. In fact, it’s estimated that most marketing e-mails are sent more than once per day! The key to email marketing success is getting your message into the inbox of prospective customers. To do this, it’s advisable to build a targeted email marketing list. An opt-in list is simply a collection of names and email addresses that have indicated they are interested in receiving information from your business.
Most people sign up for free email lists offered by marketing companies. These lists can be very useful for promoting your direct marketing efforts. By adding names to your opt-in list, you will be able to send out more personalized marketing emails to your subscribers. Not only will you be offering something valuable to these individuals, but also you will be creating a list of prospects that have shown an interest in learning more about your company, products, or services.
Building a targeted subscriber list can be time consuming. However, it is worth the effort because this list will prove to be very effective at helping you reach your goals with direct marketing e-mails. Opt-in lists are often the first place new marketers look for when deciding whether or not their email marketing strategies are working. So if you haven’t been reaching your goals with your email marketing campaign, it may be time to review whether or not your e-mail list is as targeted as you would like it to be.
Once you have verified that your opt-in list is as targeted as you would like it to be, you can begin sending out marketing emails. It is important to remember that when writing your marketing emails, you need to remain professional. Don’t write in a conversational tone or use any slang or funny phrases. This will only alienate your subscribers and make them less likely to open or click on your promotional emails. Instead, address them using their name and ask them to visit your website or call you at a later date. By doing this, you are actually showing them respect and not simply sending your marketing emails in a spammy manner.
Once you have built up your list, you will then want to send out your direct marketing email campaigns. Again, it is important to remain professional and write to the point. If possible, try to match your email marketing campaigns to the interests of your targeted audience. For example, if your target audience is seniors, then you may want to focus your direct marketing campaign on them. Keep your email messages relevant to what your email list is designed to accomplish and you will find success with email marketing.